Vidispine

The Project •

Rebrand and relaunch Vidispine as a subsidiary product line after the acquisition

The Brief •

A complete rebrand of Vidispine under the new Arvato Systems ownership. The goal was to retain an element of recognition whilst bringing it into line with the parent brand and modernising the logo. 

The logo builds on recognisable elements while encompassing readability. A set of graphics were developed as a way to illustrate products, concepts, and workflows. The illustrations also aim to inject some personality and interest into the brand.

The company •

Vidispine develops scalable, cloud-based solutions for media and industry. It’s the backbone technology powering media supply chain systems around the globe.